Mark Chaudoir has directed the global brand film for Castrol Magnatec through Ogilvy & Mather in Singapore & London, promoting Castrol’s sponsorship of the FIFA 2010 World Cup.
The film shows fans from multiple countries all getting ready for the World Cup, whilst showing Magnatec’s intelligent molecules coming to life and talking about the need to be always ready to protect the engine. Mark delivered multiple versions of the film showing scenes from different countries including China and Russia, to keep the campaign relevant to different global territories. It was a truly global production co-ordinated across South Africa, New Zealand, Singapore, London & Manchester over several months and was shot on location throughout Cape Town on 35mm film..