Latest Work
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Vipre
Mob Digital’s Christmas miracle with Red C Marketing. From sign off to seeding in three days.
Mob Film Company Director, Jason Fisher-Jones, has worked a festive miracle to turn around the promotional online ad for GFI Software’s Vipre antivirus software. With the clever use of an air cannon, a sympathetic studio manager and some brave actors everything went to plan and we’re pleased as punch with the results. Proof that a tight budget and deadline can still create impact.
Read what the lovely people at Red C and importantly the end client thought of the project here - http://www.redcmarketing.net/we-like/our-viral-video-for-vipre-internet-security/
Matt Lucas Gets Peckish…
Mob’s Amazing Photo-real Animation for Peckish Complete Bird Food with TBWA \ Manchester, guest starring Matt Lucas.
CGI and live-action Director, Chris Gaffey, has directed a hungry bunch of British garden birds all vying for a place at the best seat in the house, serving Peckish Complete Bird Food.
In this spot he certainly was able to “bring more birds to the table”, with stunning photo-real animation completed by Bafta winners Jellfyfish Pictures, shot against live action backgrounds on location and in the studio, with Matt Lucas bringing the birds to life.
Jessops & The Mob launch The Shot
Jessops have launched a short film competition which is to be judged by a panel of award winning Directors from The Mob Film Company, chaired by Paul WS Anderson.
The competition is open to everyone and aims to promote the talents of grass roots film makers. Paul summed it up well when he said: “This is a great opportunity for young film makers. It’s not about who attends the best film school, it’s about pure talent. Please have a go, I have some fantastic judges working with me on this awesome project, we are all really looking forward to seeing some excellent entries.”
These sentiments were echoed by Jessops Marketing and PR Manager, Annabel Howard, who added, “Jessops has always been passionate about photography. But today’s technology means that cameras are no longer limited to just taking stills. For us, this competition is about showcasing the capabilities of the modern camera – and discovering the filmmakers of the future too, of course. We can’t wait to see the results.”
To give everyone some inspiration we’ve collected together a few big ideas from our stable of Directors. CLICK HERE to be inspired.
Full competition rules and submission instructions can be found at www.facebook.com/jessops
SNIPER GHOST WARRIOR 2
Ahead of the much anticipated launch of “Sniper Ghost Warrior 2” on Playstation 3, X-Box & PC platforms, Mob Digital has collaborated with Realtime:UK to create a film which employs a blend of live action and CGI, to deliberately blur the lines between what is real and augmented.
Devised and Directed by Chris Gaffey, the film marks the new heights reached in precision marksmanship, stunning graphics and immersive gameplay for the new title, which parachutes you into a series of challenging missions in exotic locations, where, as a Special Ops sniper you must silently eliminate the enemy target.
This marks a significant step for Mob Digital, a brand new offering from the Mob group of companies. It’s aim to fulfill the growing demand for high-end, quality digital moving image content. Sniper Ghost Warrior 2 strengthens the existing portfolio of digital work which includes Need For Speed for EA Games, Sony PSP, Russell Hobbs, and Volkswagen.
Chris’ view on the operation:
“My approach was to distill the essence of the game and dramatise Ghost Warrior 2 as a high tension duel between two – almost invisible – Ghost Warriors, with an explosive conclusion.
You only get one shot at this type of project.
To meet the deadline and production objectives we knew we needed to put a small specialist unit together – A crack team so to speak. We planned it like a mission. We flew in. Identified our shots. Operated fast with light equipment. No one knew we were there. Got the job done. We got home safe!
I really enjoyed working closely with the team at Realtime:UK who provided stunning CG effects to the live action and VFX support”.
Morrisons
Here’s what’s in Jason’s shopping basket
Jason Fisher-Jones has begun shooting Morrisons 10″ price pointer commercials on an ongoing basis, through our Manchester office, for DLKW Lowe.
Jet2.com
Guy’s happy holiday
The Mob Film Company’s latest signing, Guy Soulsby, has shot new campaigns for Jet2.com and Jet2 Holidays for Home Advertising, which will air nationwide this Friday (13th May).
The Jet2.com spots show happy customers travelling with Jet2.com, whilst highlighting the key advantages that differentiate them from their competitors. The Jet2 Holidays spots introduce viewers to the wide range of quality holidays available for couples and families, featuring happy holiday-makers in a range of hotels and idyllic settings. The campaign unites the two brands and looks to further enhance the already well established brand.
Home Advertising came to The Mob to take this established brand in a new direction. With high production values and choreographed camera moves, the series of films were shot over a week on location at Leeds Bradford Airport and across Jet2 holiday destinations throughout Tenerife. Post production & Grading took place at 422 Manchester.
Paul WS Anderson’s 3D extravaganza
For Deutsche Telekom / Tribal DDB
Internationally acclaimed director, Paul WS Anderson, of the Mob, has brought the full force of his world-renowned 3D expertise to bear on the breathtaking new commercial campaign for Deutsche Telekom. A genuinely groundbreaking piece of work, this is the first use of 3D timelapse, ever.
Creator of box office gold, such as the multi-million dollar grossing Resident Evil: Afterlife (lauded as the best 3D movie since Avatar), Anderson has acquired the reputation as master of the medium and has built around himself an elite team of the best technicians, using the best equipment, that the world has to offer – a perfect storm of talent which Anderson has now orchestrated to produce a commercial masterpiece.
Reading Tribal DDB’s script for “A Thousand Little Things” (for the new Entertain TV package from Deutsche Telekom - parent company of T-Mobile Worldwide), Anderson was inspired by the immense creative possibilities of shooting the ad in 3D. While many commercials have been successfully converted to 3D, this is a landmark piece of advertising, actually filmed truly and correctly in 3D by its finest practitioners. Shot on location in LA over 5 days (with additional filming in Berlin) the vast and varied cityscape perfectly lent itself to this tale of freedom, independence and liberation – taking control of our viewing time by using the Entertain package. And Anderson’s artists’ eye ensured the contrasts and unexpected beauty of the city were perfectly captured in 3D – his specialist knowledge of both technique and location combining as the ultimate storytelling tools.
In collaboration with his production team at the Mob (Manchester & LA) and the team he has grown while directing Resident Evil and the forthcoming Three Musketeers, Anderson swung into action to create a visually and emotionally immersive experience – the everyday actions of ordinary people around the globe being played out using images of quite extraordinary loveliness. Strong creative relationships came into their own as Anderson and the teams worked to achieve the creative vision for the ad. Anderson’s longtime, award-winning DOP, Vern Nobles comments: “Paul set us quite a challenge on Telekom, shooting high speed, time-lapse and aerials all in stereo. Shooting in Berlin and Los Angeles with as many as 30 set ups a day, we also needed to get the gear tested and ready over the Christmas Holiday. There was not one camera system that could do everything Paul wanted and we had to invent some new tech along the way. Tom Hallman from Pictorvision put together at short notice a stereo gyro stabilized helicopter system that we’d developed after Resident Evil 4 and we couldn’t have done it all without the help of Vince Pace and the Pace fusion 3D system. Vince and Jim Hays opened their doors and gave us complete support, letting us come in over the Christmas holiday and build the systems. We ended up using Arri Alexia on the Pace Fusion rig for stereo time lapse, 24fps and 60fps in Los Angeles with master primes and Red MX and master primes in Germany for High Speed and 24fps, with Red MX and 17-80 zooms in the helicopter. The Canon 7D system with ultra primes was used for time-lapse when objects were not too close to the camera.”
Postproduction was at Topix in Toronto, using the most cutting-edge techniques available to apply 3D, effects and a glorious grade to the film. The film was off-lined at Therapy in LA, using the editing expertise of Doobie White and executive producer John Ramsay.
As well as capitalising on the creative shorthand among the technical team, the piece de resistance was the casting of Oscar-winning Christoph Waltz who, again, has worked closely with Anderson on the Three Musketeers. Anderson’s subtle direction and understanding of Waltz allows his maverick and independent spirit to infuse the commercial, underscoring the freedom that is the central message of Deutsche Telekom’s Entertain package.
The whole is an homage to Anderson’s complex and theatrical body of 3D work, as we are literally absorbed into the piece, walking among the crowds, being sucked down into the subways and following the mundane, daily activities which become epic in nature and significance thanks to Anderson’s dynamic portrayal of the little acts that bind us together, wherever we are on the globe. A 60-second version will air in cinemas across Germany and a further 4 product-based cutdowns will go out on television. The full 90-second version will show be shown worldwide at trade shows, exhibitions and festivals - and a piece of advertising history is born.
Anderson’s commercial producer John Brocklehurst adds, ”The pre-production on 3D is one of the hardest things I have ever done in my professional career but the first time you put the glasses on and look at the monitor you realise what all the fuss and hard work is about. There are many so called 3D ”experts” in film and advertising but, in my opinion, you need to have actually shot using it to be able to talk about it. And this puts Paul in a league of his own – he has shot 2 huge movies, with the best rig and the best crew in the world. Not only that, we had a great time and I am looking forward to our next 3D extravaganza!!”
IN THE LAND OF THE FREE: BREAKING NEWS
Vadim’s feature documentary In the Land of the Free… has created such a stir in the United States, that three congressmen have called for a briefing about the abuses of solitary confinement in the U.S. criminal justice system, on Capitol Hill in Washington on Wednesday 6th April 2011. Congressmen John Conyers, Robrt C. “Bobby” Scott and Cedric Ricmond are hosting the briefing that will be followed by a screening of In the Land of the Free…
06/04/11
TED Viral: My Dad needs a new phone
Sarah hands power back to the people
Sarah O’Gorman was asked by Inferno to create a short film for TED, an organisation that does lectures and other great things about innovation. They laid down the challenge to create a short film that showed a new way of ‘advertising’ online - http://partners.ted.com/adsworthspreading/ The script is a simple setup depicting a scenario that puts the power back in the hands of the consumer rather than big corporation, with Sarah delivering great comedy performances.
VAX: Cream
This new spot for Vax was directed by Vadim Jean for The Driven Agency. Vadim directed a cast of 6 dogs, a 9 year old and a baby shooting in a studio and on location in just one day. The end result being a comedic take on a woman who wants a new cream carpet even though she’s got a rabble of muddy dogs to look after.
Webuyanycar.com: Idents
Follow this link to watch the rest of the campaign: http://reels.sohosoho.tv/xhtml=7DDEWQ6G
Mob Collect 2 RTS Craft & Design Awards
Having received 4 nominations for it’s adaptation of Terry Pratchett’s ‘Going Postal’ shown this Spring on Sky One, The Mob Film Company collected 2 awards at last nights RTS Craft and Design Awards.
Hosted at London’s Savoy Hotel, The Mob’s Executive Producers Vadim Jean and Ian Sharples were there to support all the nominees, and were very pleased to see our Director of Photography, Gavin Finney and our Composer John Lunn collect their awards for the outstanding contributions they made to the show. Sadly, our other nominees, the VFX team lead by Simon Thomas and the Production Design team lead by Ricky Eyres, were not quite as lucky, although equally deserving.
Victor Chandler: Football’s Changed
The first of two commercials for online sports betting website ‘Victor Chandler’ has aired on ITV, just before the England v France football international.
Directed by The Mob’s Mark Chaudoir, the “Football’s Changed” Commercial kick started their first ever foray into TV advertising – a tongue in cheek and down to earth dig at how football’s changed… but one thing that hasn’t is Victor Chandler, who has been taking punters bets for over 60 years.
The commercials feature Victor Chandler himself together with Paddy McGuinness and were shot on location using two of the latest canon D1 digital SLR cameras using their HD video mode, with post production completed by Prime Focus London.
Iceland: I’m A Celebrity Get Me Out Of Here! Idents: Bridget
Iceland Sponsors “I’m A Celebrity Get Me Out of Here”
Iceland has launched it’s latest TV campaign with the sponsorship of ’I'm A Celebrity Get Me Out Of Here’. Just under forty idents were shot over 7 days using the latest Arri Alexa HD camera system, generating an incredible 224 slates. The idents will now run across every ad-break for the duration of the TV series.
Directed by The Mob’s comedy and performance director, Sarah O’Gorman, for The Tom Reddy Agency.
The spots star Iceland’s ‘Real Mums’ in their second outing as brand ambassadors, already having appeared in the recent Autumn campaign also directed by The Mob’s Vadim Jean.
EXPRESS YOUR PASSION
Leo Burnett chose the Mob’s Mark Chaudoir to direct their first ever foray into 3D stereoscopic commercials, for the Saudi region. The Saudi Telecom spot stars Ryan Giggs and was shot on the new Phantom Gold camera system with another sequence shot using Timeslice. The completed shoot was shot on blue screen in the studio with multiple crowd plate shots filmed at Old Trafford, and then brought together as 2D and 3D versions at Prime Focus London.
Resident Evil Afterlife: Trailer
After smashing the box office in its first weekend, breaking all franchise records, with a $74m worldwide release, Paul W.S Anderson directs the fourth installment of the hugely successful Resident Evil franchise, Resident Evil: Afterlife, again based on the wildly popular videogame series, and is this time shot in full 3D.
In a world ravaged by a virus infection, turning its victims into the Undead, Alice (Milla Jovovich), continues on her journey to find survivors and lead them to safety. Her deadly battle with the Umbrella Corporation reaches new heights, but Alice gets some unexpected help from an old friend. A new lead that promises a safe haven from the Undead takes them to Los Angeles, but when they arrive the city is overrun by thousands of Undead and Alice and her comrades are about to step into a deadly trap.
Iceland Real Mums: Dinner Party
Iceland have revealed their new Autumn TV campaign which has been produced by The Mob Film Company, directed by Vadim Jean, and written by The Tom Reddy Agency.
The new campaign moves away from celebrity endorsements by focusing on ‘real mum’s’. Vadim delivers stunning food photography styled by celebrity chef Silvena Rowe and polished performances from a cast of real Iceland Mum’s found through a series of in-store competitions throughout the UK.