Iceland Sponsors “I’m A Celebrity Get Me Out of Here”
Iceland has launched it’s latest TV campaign with the sponsorship of ’I'm A Celebrity Get Me Out Of Here’. Just under forty idents were shot over 7 days using the latest Arri Alexa HD camera system, generating an incredible 224 slates. The idents will now run across every ad-break for the duration of the TV series.
Directed by The Mob’s comedy and performance director, Sarah O’Gorman, for The Tom Reddy Agency.
The spots star Iceland’s ‘Real Mums’ in their second outing as brand ambassadors, already having appeared in the recent Autumn campaign also directed by The Mob’s Vadim Jean.