Iceland have revealed their new Autumn TV campaign which has been produced by The Mob Film Company, directed by Vadim Jean, and written by The Tom Reddy Agency.
The new campaign moves away from celebrity endorsements by focusing on ‘real mum’s’. Vadim delivers stunning food photography styled by celebrity chef Silvena Rowe and polished performances from a cast of real Iceland Mum’s found through a series of in-store competitions throughout the UK.